Been using Xiaohongshu (or ‘Little Red Book’) for a few months now. It’s basically China’s answer to Instagram and Pinterest had a baby – a social platform where people share everything from makeup tutorials to travel tips to food recommendations. Pretty addictive once you get into it, not gonna lie.
The main thing you do is scroll through this endless feed of photos and short videos about literally anything lifestyle-related. You can save stuff you like, follow people with similar interests, and post your own content too. And there’s also this shopping feature where you can buy stuff directly through the app, which is kinda neat but I mostly stick to the content browsing part.
Look, if you’re into lifestyle content and particularly interested in what’s trending in China, you’ll probably dig this app. It’s got this really young, trendy vibe to it. But here’s the thing – you’ll need to be comfortable with Chinese content since that’s like 99% of what’s on there. The community’s super active though, and there’s always something new to discover.
