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IPSY: Personalized Beauty — Discover personalized beauty products

4.7 GP
3,990,779+
Google Play

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Description

Been using IPSY: Personalized Beauty for a couple months now. It’s basically an app that sends you a box of beauty products every month based on your preferences. Pretty solid if you’re into skincare, makeup, and trying new brands.

Here’s what you do: you take a quick quiz about your skin type, hair, fave makeup products, and stuff like that. And then IPSY matches you with a ‘Glam Bag’ of 5-6 full-size and sample products they think you’ll love. There’s also the option to get the bigger ‘BoxyCharm’ box or the ‘Icon Box’ with even more stuff. It’s a cool way to discover new beauty brands without having to hunt them down yourself.

Look, if you’re into beauty products and trying new things, you’ll probably like IPSY. It’s not perfect – the quiz can be a little confusing and the shipping takes a while sometimes – but overall it does the job. Worth checking out if you want an easy way to get personalized beauty deliveries.

Editor Opinion

So here's my honest take on IPSY: Personalized Beauty. I've tested a bunch of beauty subscription apps and this one's pretty solid. The personalization is actually pretty good - the quiz does a decent job of figuring out your style and preferences. And the variety of products you get is impressive, with a good mix of skincare, makeup, and haircare. The prices are fair too, especially compared to buying full-size products individually. The only real downsides are that the shipping can be slow sometimes and the app itself is a little clunky to navigate. But overall, I'd say it's one of the better beauty box services out there.

Manya Lyalya
Author Manya Lyalya Editor, Grand Screen

Pros & Cons

Pros

  • Personalized beauty products based on your preferences
  • Good variety of full-size and sample items in each box
  • Reasonable prices compared to buying products individually
  • Discover new brands you might not find on your own
  • Flexible subscription options to fit your needs

Cons

  • The onboarding quiz can be a bit confusing
  • Shipping times can be slow, takes a while to get your box
  • The app interface is a little outdated and not super intuitive

Specifications

Updated 05.09.2025
Category Beauty
Age Rating Everyone
Developer IPSY
Android Android 8.0++
Package Name com.ipsy.mobile.production

Ratings

93
Google Play
4.7/5
153,421 reviews
Generally Favorable
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User Reviews

Rebecca Ralstin Oct 15, 2025

For the years (like 9) that's I've subscribed to Ipsy,I must say that it's quality has been over all mid grade. As awesome and fun as it is to look...

Heather Crosthwaite Oct 15, 2025

I have really enjoyed the overall experience. I have not had any problems with receiving the items. and they are in good condition. But I wish there was a better...

A Google user Oct 15, 2025

I usually enjoy Ipsy very much. I love all the products and the bag I receive every month. But at the beginning of this month, I was supposed to be...

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