BetMGM is the consumer-facing gaming and sports betting arm formed through a joint venture between MGM Resorts International and Entain. The developer operates one of the largest regulated sports betting and online casino footprints in the United States, combining MGM’s land-based gaming heritage with Entain’s digital gaming platform. On this catalog their portfolio includes the flagship BetMGM sportsbook app as well as multiple real-money casino apps under recognizable brands: BetMGM Casino, Borgata Casino, and the Wheel of Fortune NJ Casino App.
The company focuses on licensed, state-regulated wagering and branded casino experiences. Its product strategy emphasizes local market licensing and established gaming brands — for example, the Borgata app ties into Atlantic City casino heritage, while the Wheel of Fortune app leverages a widely recognized entertainment franchise. BetMGM has expanded availability through partnerships and state-by-state launches, and it supports customers via the provided support channel. Notable achievements include rapid U.S. market expansion and cross-brand offerings that address both sports bettors and casino players, positioning BetMGM as a multi-channel operator in U.S. regulated markets.
