Mattel163 Limited is the mobile games studio formed through a collaboration between Mattel and NetEase to bring classic tabletop and card franchises to smartphones and tablets. The studio focuses on faithful digital adaptations of well-known Mattel properties, combining the brand recognition of long-running card games with multiplayer and live service features expected by mobile players. Their catalogue on this site includes several established card titles aimed at both casual and competitive audiences.
The team’s portfolio centers on card-based gameplay: UNO!, UNO Wonder, Skip-Bo™, and Phase 10. Across these releases they emphasize preserving original rules and recognizable artwork while adding mobile-friendly matchmaking, seasonal events, and social features like online multiplayer and cross-region play. This approach has helped them attract fans of the physical games as well as new players looking for approachable multiplayer experiences.
Notable achievements include successful conversions of household-name game franchises to mobile platforms and maintaining active player communities through regular updates and themed content drops. Mattel163 Limited also benefits from direct access to Mattel’s IP library and NetEase’s mobile game operations, allowing the studio to iterate quickly on live features and regional deployments. For support and business inquiries they can be reached at [email protected] and more information is available on their site, https://www.mattel163.com/.
