The Pinkfong Company
About The Pinkfong Company
The Pinkfong Company (operating under SmartStudy) is a South Korea–based children’s entertainment studio and app developer focused on early learning and family-friendly content. The studio rose to global recognition through the Baby Shark franchise—songs, videos, and merchandise that reached a broad international audience—and has expanded that IP into a suite of mobile apps and games aimed at preschoolers. On our site you’ll find eight Pinkfong titles, spanning musical play, creative makeovers, tracing and alphabet practice, party games, and themed worlds such as dinosaurs and Baby Shark adventures.
Their portfolio emphasizes short-form music, character-driven learning, and playful interactions that appeal to toddlers and their caregivers. Beyond the flagship Baby Shark offerings, Pinkfong’s apps include tracing and alphabet practice, pretend-play phone apps, birthday party and makeover games, and themed exploration apps that introduce basic vocabulary and shape recognition. The company maintains a direct support channel ([email protected]) and a brand site at https://pinkfong.com. Through cross-platform media, licensing, and an expanding app catalog, The Pinkfong Company continues to translate its child-centric content into interactive experiences designed for early childhood engagement and entertainment.